Job Posting

Marketing and Sales Manager

EPCOR CENTRE – Marketing and Sales Manager

EPCOR CENTRE for the Performing Arts is a not-for-profit charitable organization that welcomes over 600,000 Calgarians annually into our facility. The mission of EPCOR CENTRE is to ignite imagination, co-create meaningful experiences, support art/artists, and celebrate the artistic expression of everyone. We are interested in like-minded individuals who will help us achieve our goals.

We are seeking an enthusiastic and experienced team player to fill the full-time position of Marketing and Sales Manager. The Marketing and Sales Manager is responsible for developing and implementing sales plans, strategies and campaigns based on analyses of reports, audience response, market opportunities, and creativity. Reporting to the Director of Marketing and Communications, the Marketing and Sales Manager provides leadership and support to both staff and management teams. Primary responsibilities:

  • Develop annual marketing plan to increase audiences and patrons, as well as raise awareness of EPCOR CENTRE brand and offerings, collaborating with and meeting the departmental needs of Programming, Fund Development, and Event Services
  • Develop and lead sales strategies and initiatives to increase and improve ticket sales for EPCOR CENTRE shows and events, and increase attendance for non-ticketed events
  • Track and evaluate sales results, defining areas for improvement, and developing new strategies to increase sales over time
  • Analyze trends and results to help develop pricing strategies, recommend ticket selling prices, and monitor costs, competition, supply, and demand
  • Manage the execution of all marketing initiatives, capturing other department requirements, and communicating with internal teams to complete the work on time and on budget
  • Develop and manage the annual marketing budget, processing purchase orders, verifying reconciliation of accounts and reporting on variances
  • Develop integrated marketing programs per season, series, event, and overall CENTRE offering, involving e-newsletters, website, blog, social media, online and print advertising, press releases, and audience communications
  • Plan, implement, and evaluate (defining key performance indicators prior to implementation) all sales and marketing strategies and campaigns, to advance organizational goals
  • Identify marketing opportunities by understanding consumer needs, definining target market, and assessing competitor strengths and weaknesses
  • Take hands on approach to the development and deployment of all e-marketing initiatives
  • Lead the development and implementation of Centre-wide on-site marketing initiatives, including advertising, promotional signage, collateral distribution and cross promotional initiatives
  • Ensure the integrity of the organization’s brand through careful and thoughtful execution of marketing and sales strategies
  • Actively build relationships with resident companies, arts partners, businesses, community groups and advertising outlets to create plans and grow innovative partnerships that will increase EPCOR CENTRE’s reach and impact
  • Develop and lead market research and Tessitura® marketing database, leading a centre-wide Tessitura® users marketing committee

The Marketing and Sales Manager is the member of the Marketing and Communications team who is responsible for all aspects of marketing and plays a key role in achieving EPCOR CENTRE’s sales goals.

Applicants should have a degree or diploma in marketing and 5 yrs. experience in a professional management role. Experience in project management, campaign development, sales, and business development are all assets. Other desired skills and qualifications include: financial management, people management, sales planning, competitive analysis, product development, and creative services.

This position has a 40-hour work-week, with occasional evening and weekend work required. A competitive compensation package, including extended health benefits, is offered.

To apply, please forward your resume in confidence to:

Human Resources
EPCOR CENTRE for the Performing Arts
205 - 8th Ave SE Calgary, Alberta   T2G 0K9
Email: employment@epcorcentre.org

Deadline for all applications:  November 30, 2014.

Start date: January 5, 2015.

Please state the position you are applying for. No phone calls please. We thank all interested applicants in advance, but will only be contacting those selected for an interview. 

Application Deadline: 
Sunday, November 30, 2014
Start Date: 
Monday, January 5, 2015
Type of Work: 
Full Time
City: 
Calgary
Province: 
Alberta
Education Level: 
University (Undergraduate)
Languages: 
English
Travel: 
No
Prefered Method(s) of Application: 
By E-Mail

Employer Details

Arts Commons

Colleen Dickson
205 - 8th Avenue S.E.
Calgary, AB T2G 0K9
Canada

Arts Commons is an inspirational gathering place for all Calgarians and visitors, where creativity is expressed daily – in immersive and engaging ways. It is renowned as one of three great arts centres in Canada. Occupying the majority of a full city block in the heart of Calgary, Arts Commons is a key contributor to the social, economic, cultural and intellectual life and well-being of the citizens of Calgary.