Job Posting

The City of Markham is a dynamic and change-oriented leader among Canadian municipalities. The recipient of multiple environmental awards, we are recognized for our innovative sustainability and urban planning initiatives as much as for our fiscal accountability. More than 320,000 residents call Markham home and benefit from our rich heritage, culturally diverse environment, vibrant local economy and focus on quality of life.

Reporting to the Theatre Manager, the Marketing Manager is the primary lead for developing, implementing and monitoring the Theatre’s marketing and public relations strategies, plans and budgets to meet or exceed objectives for ticket and subscription sales, advertising revenues, registrations, individual donations and other earned and contributed income sources. The Marketing Manager will also provide support for fundraising and sponsor/donor initiatives to enhance the Theatre’s overall profile.

DUTIES & RESPONSIBILITIES:

Marketing and Promotion

• In consultation with the Theatre Manager, develop and implement the annual marketing plan, promotional and outreach strategies along with the associated budgets, in order to support the Theatre’s overall business strategy for increased sales and other earned income.
• Develop and implement sales, marketing, advertising and publicity plans and tactics in all medium (including broadcast, print, digital/interactive and social media) to achieve continued growth for single ticket sales, group ticket sales and subscription sales targets, and to maximize the theatre’s overall profile.
• Manage production and distribution of all marketing material, including brochures, flyers and associated collateral along with digital marketing, promotion and content.
• Lead strategic marketing partnership and sponsorship operation, including completing analysis and implementation to grow the partnership program.
• Develop and implement grassroots marketing, strategic relationships and networks to engage the community, secure clients and advance sales.
• Develop and implement subscription and group sales strategies to increase attendance and revenues towards multiple target audiences.
• Maintain corporate trademarks, logos and brand integrity. 
• Develop and implement a public relations and publicity plan including proactive media coverage.
• Develop, monitor and report on the marketing budget against objectives for earned and contributed income.
• Work with the Client Services Manager to analyze sales data and customer feedback to assess impact and areas of improvement for marketing to achieve revenue targets.
• Work with the Business and Rental Manager and Client Service Manager to optimize box office operations with an aim to increase ticket sales and individual donations.
• Manage publication, research and copyright for advertising and promotional programs, season guide, house programs, media releases, support material related to sponsorships, fundraising and other development activities.
• Liaise with Theatre Manager and Theatre staff on emerging trends and issues, and identify opportunities to enhance Theatre experience for clients.

Development

• Develop, implement and manage fundraising strategies to expand, and retain individual donations through Circle of Stars Program, annual fundraising Gala, and special events.
• Work with the Theatre Manager to develop, implement and manage fundraising strategies and plans to increase sponsorships, grants, and support from corporations, foundations, government agencies and other funding sources.
• Support the Theatre Manager in solicitation of major donors and sponsors.
• Prepare proposals and offers to develop new partnership/sponsorship opportunities with the business community.
• Contribute to defining and delivering special events such as the Annual Fundraising Gala.
• Manage development databases and maintain communication with patrons, donors, partners and other stakeholders.
• Monitor and report on sponsorship performance according to financial objectives.

General

• Contribute to the Theatre Management Team to promote and implement the strategic objectives of the Theatre. 
• Set priorities and manage output and performance of the Theatre’s Event Promotions Assistant.
• Manage and monitor print, design and other supplier contracts.
• Contribute to the overall marketing strategy for the City of Markham’s Culture Department. 
• Develop effective communication strategy for stakeholders, including advisory board, volunteers and others.
• Answer patron, sponsor and community inquiries and promote the Theatre’s profile and offerings.
• Liaise with working committees on Theatre marketing and development matters.
• Prepare media responses or media briefing notes and, if required, serve as spokesperson.
• Develop, manage and measure the Theatre’s overall marketing and outreach budget and initiatives.
• Working with the Client Service Manager, participate in overseeing the operations of the box office with the goal of increasing ticket sales, individual donations and growth of the database.

QUALIFICATIONS:

• Minimum of Bachelor’s Degree in Marketing or other related programs.
• Minimum of 5 years relevant experience, preferably in the performing arts sector.
• In-depth knowledge of the multi-disciplinary performing arts sector.
• Strong track record in executing/supervising successful marketing campaigns with multiple, integrated and simultaneous activations, including advertising and promotion, direct marketing (i.e. subscriptions and single tickets), database development and management, along with public relations activities.
• Excellent communication skills (written and verbal).
• Experience in a revenue generating position, preferably generating ticket sales and earned income.
• In-depth knowledge of marketing mix, print and electronic media, excellent knowledge of digital media.
• Relationship builder and facilitator.
• Demonstrates diplomacy, sensitivity and flexibility when interacting with diverse stakeholders.
• Ability to function as a strong leader as well as a member of a team.
• Ability to simultaneously manage multiple time-sensitive tasks.
• Willingness and ability to work evening and weekends in accordance with Theatre events.
• Ability to work well under pressure with a positive attitude and good sense of humour.

The salary range for this regular, full-time position is $76,937 to $90,521 per annum.

For more information on this Marketing Manager position, and to apply online by September 6, 2016, please visit our website at markham.ca/jobs.

We are committed to inclusive employment practices.