POSITION: Marketing Manager
REPORT TO: Executive Director
BACKGROUND
With the commencement of the 2016/17 Season, Ballet BC seeks an experienced Marketing Manager to join the team.
We are seeking a savvy marketing and communications professional with a passion for the performing arts to manage all aspects of the Company’s marketing and communications strategies on a full-time basis. The primary responsibility for the position is to manage the day-to-day marketing activities and implement strategies to stimulate sales, retain current patrons, and attract and engage new audiences. The ideal candidate will be an experienced marketer and exceptional copywriter who will work closely with all Ballet BC departments to develop and further the Ballet BC brand.
Combining classical integrity with a contemporary sensibility, Ballet BC is a company of 18 talented dancers from Canada and around the world that is committed to the ballet of today. Solidly grounded in the rigour and artistry of classical ballet, with an emphasis on innovation and the immediacy of the 21st century, the company presents a distinct and diverse repertoire of the most sought-after Canadian and international contemporary ballet choreography. Ballet BC continues its commitment to perform highly acclaimed productions on regional, national and international tours in addition to its regular performance season at the Queen Elizabeth Theatre in Vancouver.
DUTIES AND RESPONSIBILITIES
General Marketing
- Create and activate marketing plans and timelines;
- Manage all advertising plans, production and placement;
- Manage all marketing collateral including design, production and distribution;
- Provide creative and professional copywriting for all marketing needs such as promotional collateral, season brochure, show programs, media releases, newsletters, website;
- Manage production of show programs including copywriting and coordination of all content;
- Liaise with and support contract service providers including publicist, designers, digital media suppliers, photographers, etc.;
- Develop and implement marketing initiatives for cross-promotions and new channels for collateral distribution;
- Liaise with senior management and related departments for integrated marketing promotions and communications.
Digital Marketing
- Develop all digital communications including annual editorial calendar and digital images, and monitor digital analytics;
- Develop engaging content for all digital and social media marketing efforts;
- Manage all updates, including content and images, for Ballet BC website.
Budgeting and Reporting
- Manage marketing budgets and reports;
- Process supplier invoices and budget entry.
Essential
- Strong interpersonal skills with the ability to work effectively independently and collaboratively as part of a professional team;
- Able to set priorities, balance demands of multiple tasks, and meet deadlines;
- Meticulous attention to detail and high level of accuracy;
- Strong organizational and analytical skills;
- Outstanding written and oral communication skills, ensuring a professional quality in all communications;
- Experience working in the arts and with artists is preferred, with particular interest in the mission, programs and future plans of Ballet BC;
- Working knowledge of the Canadian not-for-profit environment.
The post holder must at all times:
- Be committed to familiarizing themselves with Company rules and regulations;
- Regardless of time constraints and demands on time, remain professional and convey an attitude of helpfulness and concern;
- Demonstrate initiative and autonomy;
- Recognize overlaps, and understand when flexibility is required;
- Maintain and communicate a positive image of the Company in all dealings both internally and externally.
The above list is not exclusive or exhaustive and the post holder will be required to undertake such duties as may reasonably be expected within the scope of the post. All members of staff are required to be professional, co-operative and flexible in line with the needs of the Company.
QUALIFICATIONS
- Undergraduate degree in a relevant discipline with Communications, Marketing Management or Arts Administration preferred;
- Minimum 3 years experience in an arts organization; previous arts marketing experience an asset;
- Working knowledge of contemporary marketing and communications practice and strategies;
- Exceptional copywriting, editing and proofreading skills;
- Demonstrated ability to create and execute marketing plans, timelines and budgets;
- Working knowledge of social media networks and emerging platforms;
- Excellent project management and organizational skills with the ability to balance multiple projects, competing demands and changing priorities;
- Ability to be self-directed and take initiative within the scope of work;
- Excellent computer skills with a high proficiency in Microsoft Office applications; knowledge of Adobe Creative Suite and basic HTML an asset.
Salary commensurate with experience and qualifications.
HOW TO APPLY:
Interested candidates should submit the following:
- cover letter
- résumé
- 2-3 writing samples
Electronic applications preferred. Please submit applications and support material to: dmack@balletbc.com. Applications may also be submitted by mail to:
Derek Mack
Director of Production and Operations
Ballet BC
601 Smithe Street, Vancouver BC V6B 5G1
APPLICATION DEADLINE: Monday, September 5, 2016, 5pm
Ballet BC is an equal opportunity employer.
