The Toronto Symphony Orchestra (TSO) seeks a Vice President, Marketing. With an annual budget of $28 million and overall annual earned revenues from ticket sales of $8.7 million, the TSO serves an annual audience of over 275,000 at the 2,630-seat Roy Thomson Hall. The TSO is an industry leader in developing young audiences. It has an international presence through its history of touring to Europe, Asia, and the United States. The TSO has 90 musicians working on a 43-week contract, and 55 full-time administrative staff.
Reporting to the Chief Executive Officer, the Vice President, Marketing is charged with the strategy, implementation, evaluation, and achievement of the earned revenue goals. The Vice President is responsible for developing long- and short-term marketing plans in support of the TSO’s performances and events, managing the company’s brand identity both internally and externally, and providing consistent and clear leadership to a dedicated staff team.
The Marketing Department is responsible for subscription and single ticket sales campaigns, advertising, audience development, forecasts, budget oversight, publications, communications, public relations, and social media. The Vice President works closely with the Vice President of Artistic Planning, as well as the Chief of Staff, the Chief Financial Officer, and the Vice President of Development.
The Vice President, Marketing plays an important role on the senior staff team of the TSO and must be sufficiently familiar with the orchestral repertoire and the performing arts industry to be a full partner in the planning process.
Reporting to this position are the Directors of Brand & Communications, Public Relations, Marketing, and Digital Content, the Managing Director for Publications, the Manager of Patron Services, and seven other staff members.
We seek an individual with a minimum of ten years’ senior level marketing experience in the performing arts; a bachelor’s or master’s degree, knowledge of and proficiency with Tessitura (as well as Microsoft Word and Excel). A strong background in subscriptions marketing is imperative. The position requires excellent interpersonal, managerial, analytical, and organizational skills.
Familiarity with the orchestral repertoire is essential, as is a track record in the building of subscription audiences.
Salary is commensurate with experience and qualifications. Excellent benefits package. Deadline for applications: Friday, May 18, 2018. Interested candidates are invited to submit a resume with a list of references, and salary expectations to:
Genovese, Vanderhoof & Associates
77 Carlton Street, Suite 1103
Canada M5B 2J7
For additional information:
Preference will be given to qualified Canadian candidates.