Web Manager
Department: Marketing and Communications
Status: Full-time, permanent
Salary Range: $50,000 - $60,000 per annum
100% company paid benefits upon successful completion of the 3-month probation period.
Company-paid pension contributions after 1 year of employment
Position Summary:
The Web Manager’s primary purpose is to ensure the operational excellence of the Toronto Symphony Orchestra’s (TSO’s) digital and web presence, including day-to-day website management, driving website optimization and improvements, and ensuring that the website user experience is modern, effective, efficient, and aligned with TSO brand standards
The Web Manager also facilitates the creation and deployment of patron-facing sales and informational email communications
Key Responsibilities:
Web-Presence:
Drive strategy and priorities for website improvements, including defining technical requirements, SEO, sitemap, and user experience
Serve as primary contact with external digital agencies on matters related to TSO.CA
Maintain content in all sections of TSO.CA, including event information, ticket and subscription sales pathways, Development, Education, Patron Services, Artistic, and Orchestra content, etc. to ensure an optimal web experience for patrons, donors, and other stakeholders
Collaboration & Troubleshooting:
Work closely with the Manager of Ticketing Operations and serve as the primary liaison with our web development agency to ensure a seamless user experience for ticket buyers and subscribers
Manage the layout of new and existing pages within the content management system
Build, test, and deploy all Marketing, Communications, and Patron Services emails using Wordfly, to generate sales and/or serve as a key source of information for patrons and other stakeholders
Report on web, social, and email analytics; advise on data-driven strategies to optimize these channels
The Web Manager serves as a resource for CASL regulations and best practices as it pertains to marketing, sales, and patron communication emails
The Web Manager is a resource to the full staff, maintaining a collection of resources on web accessibility and best practices, and provides occasional training when warranted
Training:
Onboard and train internal stakeholders on the content management system
The Web Manager ensures that the appropriate members of all departments are trained on Wordfly, to best assist with email communications and website updates
The Web Manager works with the Patron Services team to relay regulations surrounding transparency in email marketing, providing training when warranted
Specific skills
Proficient in web languages including HTML, CSS, and JavaScript
Well-versed in the use of content management systems; an existing familiarity with the SilverStripe content management system is an asset
Skilled user of email-marketing solutions; experience with Wordfly is an asset
Good working knowledge of web and social metrics, including GA4
A working understanding of web-accessibility principles
Experience working with online ticketing systems, particularly Tessitura, is an asset
Salary Range: $50,000 - $60,000 per annum
100% company paid benefits upon successful completion of the 3-month probation period.
Company-paid pension contributions after 1 year of employment
Working Conditions/Physical Demands:
Routine for office environment though some activity takes place at rehearsals, concerts, and special events. The employee will be required to perform the essential functions of the job during some evening and weekend concerts and/or events. The majority of the TSO’s concerts take place in Roy Thomson Hall.
The TSO is currently working in a hybrid model of in-office and remote work. As TSO continues to evaluate the situation, the balance of time in the office and remote work is guided by departmental needs determined by the VP.
How to Apply:
Qualified candidates should apply by submitting a cover letter, and résumé, to Esther Lee, Director of Human Resources at elee@tso.ca with the subject “Web Manager” no later than 5 pm on Monday, July 11th, 2022.
The TSO thanks all applicants but only those selected for an interview will be contacted.
The Toronto Symphony Orchestra is committed to having a workforce that is reflective of the diversity of the City of Toronto and strongly encourages applications from all qualified individuals, especially those who can provide different perspectives and contribute to the further diversification of ideas.
The TSO is committed to providing accommodations for persons with disabilities. If you require accommodation, the TSO will work with you to meet your needs.
About the TSO:
One of Canada’s most respected arts organizations, the Toronto Symphony Orchestra (TSO) has played a vital role in the city’s dynamic cultural life for 100 years. Music Director Gustavo Gimeno brings an expansive artistic vision, intellectual curiosity, and sense of adventure to programming the 93-musician Orchestra. The TSO is committed to serving local and national communities through vibrant performances, extensive educational activities, and impactful community relationships. It has a notable recording and broadcast history and has been celebrated internationally during its many tours. Toronto’s iconic Roy Thomson Hall is the TSO’s home, drawing patrons from around the world. The Toronto Symphony Orchestra’s name remains synonymous with musical versatility and growth, and artistic distinction.
